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The Daily Influence: 20 creator-brand partnerships that defined 2025

TDI Editorial | Dec 22, 2025

2025 marked a turning point for the creator economy as brands moved beyond one-off influencer deals towards deeper, longer-term partnerships. From Netflix’s creator-led programming push to Unilever’s social-first strategy, this list highlights 20 collaborations that defined how influence operated, drawing on TDI Dealbase data and editorial analysis.

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